About us
A no-BS branding & content agency for brands that give a damn.
We’re The Thinking Cloud — a small, sharp team helping purpose-driven brands stand out, speak up, and scale online.
We don’t do vanity metrics, fluffy decks, or endless jargon. We do positioning that sticks, content that converts, and brands that actually mean something.
Whether you’re building from scratch or fixing what’s not working, we meet you where you are — and help you grow, loud and clear.
Why we do what we do?
Because most agencies focus on looking good.
We focus on making you work online — with content, brand, and growth services tailored to founders who care about what they’re building.
We’re not chasing trends. We’re building brands with backbone.
Our Beliefs
Our work is built on 4 simple beliefs:
Clarity > Chaos
You don’t need more noise. You need a sharper story.
Founder-first
We work with you, not just for you.
No vanilla
Every brand has a voice. We help you find (and own) yours.
Built to scale
What we create grows with you — from scrappy to serious.
Who we’re for
We partner with:
• Early-stage D2C & B2C founders
• Purpose-driven startups
• Solo entrepreneurs building in public
• Teams who want story, not spin
If you’re building something with meaning — and want it to move — we’re for you.
Meet the Founder
Hi, I am Isha.
I started out as an aeronautics engineer. Then a life-altering accident made me rethink everything. What began as scribbles during recovery turned into a full-blown writing career.
I found my voice at Humans of Bombay, telling stories that made people feel — not scroll past. Over the years, I’ve written for 50+ brands including Ola, L’Oreal, WhatsApp, Meta, Dove, Tetley, HUL, Ola Electric, Aditya Birla Group, and Adani Ports.
I’ve co-authored two books, ghostwritten for India’s top founders, built viral podcast content, and led branded storytelling across platforms.
But the real lesson?
Most brands don’t need more content — they need clarity.
That’s why I built The Thinking Cloud — to help purpose-led founders build brands that sound human, scale fast, and stick.
No fluff. No noise. Just content that cuts through.
